
All Hair is Welcome

Brooklyn Born and Salon Raised

Every Bottle is Full of Super Stuff

11 Collections for Every Hair Type


Wet hair and massage from roots to ends.
Rinse thoroughly and follow with velveteen dream smoothing conditioner.
Aloe Barbadensis Leaf Juice - adds luster and allows hair to retain its natural moisture
Provitamin B5 - promotes hair's resilience, smooths and conditions
Free of sulfates, parabens, phthalates, gluten, mineral oil, petrolatum and artificial colors
Vegan and cruelty-free
Water/Eau/Aqua, Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Coco-Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate,Glyceryl Distearate, Fragrance/Parfum, Divinyldimethicone/Dimethicone Copolymer, Carbomer, Decyl Glucoside, Phenyl Trimethicone, Polyquaternium-10, Amodimethicone, PPG-5-Ceteth-20, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ozokerite, Glycereth-26, Panthenol, Sodium Hydroxide, Polyquaternium-7, Sodium Chloride, C12-13 Pareth-23, C12-13 Pareth-3, C11-15 Pareth-7, Glycerin, Laureth-9, Trideceth-12, Citric Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Ethylhexylglycerin, Benzophenone-4, Tocopheryl Acetate, Aloe Barbadensis Leaf Juice, Benzyl Alcohol, Dehydroacetic Acid, Phenoxyethanol, Chlorhexidine Dihydrochloride, Potassium Sorbate, Sodium Benzoate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.