
All Hair is Welcome

Brooklyn Born and Salon Raised

Every Bottle is Full of Super Stuff

11 Collections for Every Hair Type


After shampooing with velveteen dream smoothing shampoo, massage a small amount from mid-length to ends.
Rinse thoroughly.
Glycerin - returns moisture to dry, brittle hair.
Provitamin B5 - promotes hair's resilience, smooths and conditions
Free of sulfates, parabens, phthalates, gluten, mineral oil, petrolatum, sodium chloride and artificial colors
Vegan and cruelty-free
Water/Eau/Aqua, Cetyl Alcohol, Behentrimonium Chloride*, Glyceryl Distearate, Guar Hydroxypropyltrimonium Chloride, Glyceryl Stearate, Glycereth-26, Panthenol, Fragrance/Parfum, Silicone Quaternium-17, Amodimethicone, Isopropyl Alcohol, Phenyl Trimethicone, Glycerin, Hydroxyethyl Behenamidopropyl Dimonium Chloride, Ozokerite, Trideceth-12, Cetrimonium Chloride*, Citric Acid, Ethylhexylglycerin, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Seed Oil, Diazolidinyl Urea, Phenoxyethanol, Sodium Benzoate, Iodopropynyl Butylcarbamate, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal,Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde *antistatic agent/agent antistatique
We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.