
All Hair is Welcome

Brooklyn Born and Salon Raised

Every Bottle is Full of Super Stuff

11 Collections for Every Hair Type


For fine hair, after using the kure strength repair shampoo and conditioner, apply treatment from roots to ends.
Leave in for 1 minute and rinse.
For coarse hair, after using the kure strength repair shampoo, apply treatment from roots to ends.
Leave in for at least 1 minute and rinse.
Follow with the kure strength repair conditioner.
For best results, use 1-2 times per week with entire the kure system.
For stronger results, use as a leave-in treatment.
Water/Aqua/Eau, PEG-40 Hydrogenated Castor Oil, Hippophae Rhamnoides (Sea Buckthom/Argousier) Fruit Seed Oil, Borago Officinalis (Borage Bourrache) Seed Oil, Plukenetia Volubilis Seed Oil, PEG-50 Shea Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Mangifera Indica (Mango Mangue) Fruit Extract, Hydrolyzed Quinoa, Glycerin, Amodimethicone, Butylene Glycol, Cetrimonium Chloride*, Bis-PCA Dimethicone, C11-15 Pareth-7, Laureth-9, Aminomethyl Propanol, Trideceth-12, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Lactic Acid, Citric Acid, Tocopherol, Acetic Acid, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Xanthan Gum, Sorbic Acid, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin antistatic agent/ agent antistatique
We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.