
All Hair is Welcome

Brooklyn Born and Salon Raised

Every Bottle is Full of Super Stuff

11 Collections for Every Hair Type


after cleansing + conditioning, squeeze excess water from hair.
fully saturate product from mid-lengths to ends.
wait 1 minute, then rinse.
heat style for best results.
key ingredients
glycolic acid - helps to form a barrier that seals + smooths the hair cuticle
aloe leaf juice - adds luster while allowing hair to retain its natural moistures
sea buckthorn - superfruit loaded with vitamins to nourish hair
water lily extract - helps to tame frizz + improve manageability
We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.