
All Hair is Welcome

Brooklyn Born and Salon Raised

Every Bottle is Full of Super Stuff

11 Collections for Every Hair Type


Wet hair and massage from roots to ends.
Rinse and follow with normcore signature conditioner or soulfood nourishing mask.
water/eau/aqua, sodium cocoyl isethionate, cocamidopropylamine oxide, cocamidopropyl hydroxysultaine, glycol distearate, coconut acid, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, glycerin, sodium isethionate, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hexylene glycol, citric acid, sodium chloride, polyquaternium-7, cocamidopropyl betaine, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
We’re a collective of creatives, hairstylists, chemists, and product enthusiasts that like to bend the rules.