privé amp up (formerly shining weightless amplifier shampoo) cleanses hair while adding volume.

If your hair is looking for a lift, the search is over. Injects overall fullness, unparalleled body, and intense shine.

Packed with natural plant superfuel antioxidants, revitalizing oils and strengthening proteins with a way beyond color preservation promise for strong, shiny, gorgeously vibrant hair.

pump into hands and work through wet hair from roots to ends.  rinse thoroughly.

bamboo: as one of nature’s strongest naturally occurring materials, it helps build strength and structure in the hair
ącaÍ: contains omega-3, 6, and 9 fatty acids as well as the vitamins A, C, E and B, which are vital for hair health
green tea leaf: contains polyphenols, vitamin E and vitamin C, which help boost hair luster and softness
goji berry: packed with vitamins, minerals, amino acids and phytochemicals that help heal damage sweet green peas: popular for its high protein content and unique assortment of phyto-nutrients, it also provides a rich source of amino acids, all of which increase hair plasticity to help prevent breakage by increasing moisture binding pomegranate: contains vitamin A which promotes healthy scalp and growth and vitamin K, which helps to keep the strands and roots strong
charcoal: a naturally dynamic deep cleanser and detoxifier
baobab proteins and oil: provides intense hydration, which helps protect hair from heat and environmental aggressors like pollution, sun, wind, and extreme temperature
kukui oil: contains high levels of amino and fatty acids, which are highly penetrative and are able to help restore moisture and imparts gloss and shine