No animal testing. Nut-free manufacturing. Safe on color-treated hair. Safe on keratin-treated hair. Free of synthetic colors. Free of synthetic fragrances. Sulfate-free cleansing.

Best Sellers

Shop our LOMA's most popular

LOMA Moisturizing Shampoo 12 Fl. Oz.

LOMA Moisturizing Shampoo 12 Fl. Oz.

LOMA Moisturizing Shampoo 12 Fl. Oz.

LOMA Moisturizing Shampoo 12 Fl. Oz.

Never tested on animals!

Paraben, Sulfate, Sodium Chloride, Gluten, Soy and Phthalate Free. Vegan friendly*

We promise our products are cruelty-free and vegan-friendly*

Wherever we can use a naturally-derived or organic ingredient, we do. Our ingredients are non-toxic and non-harmful to you and to the environment.

Quality guaranteed

Made in the USA
We blend our own products

The Basics

Some things just come naturally, like the basics you can expect from a clean brand.
 

Loma is free of toxins and harmful ingredients, leaving just the good stuff for our products. We have a long list of things we will not put into our products, and onto your hair and skin. The complicated science behind our brand is rather simple, and we follow a few basic rules.

TESTIMONIALS

"I love the shine it brought out in my hair."

I bought the hair nourishing oil and used it for the first time today - a little goes a long way. I love the shine it brought out in my hair and it smells amazing. Definitely recommend this product.

Patricia Zerr

"Loma gave me hope."

I genuinely believed that I would just have to live with a dry, itchy scalp for the rest of my life but Loma gave me hope. It restored my confidence in my scalp & hair believe it or not. I am so SO grateful I found Loma, I ordered more yesterday.

With love, Destiny

TESTIMONIALS

"I love the shine it brought out in my hair."

I bought the hair nourishing oil and used it for the first time today - a little goes a long way. I love the shine it brought out in my hair and it smells amazing. Definitely recommend this product.

Patricia Zerr

"Loma gave me hope."

I genuinely believed that I would just have to live with a dry, itchy scalp for the rest of my life but Loma gave me hope. It restored my confidence in my scalp & hair believe it or not. I am so SO grateful I found Loma, I ordered more yesterday.

With love, Destiny

OUR PROMISE

We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be. Our products are paraben, sodium chloride, gluten, soy and phthalate free, and have sulfate-free cleansing. We are also vegan friendly. And, of course, we NEVER test on animals! We invite you to experience the difference with LOMA.